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recently read that it has never been easier to start a business nor harder to scale one. I don’t know about the latter, but over the past three weeks, I’ve found the former is absolutely true.

To state the obvious, 2020 was a year like no other. For me, in addition to dealing with a historic pandemic and wild, bipolar stock market—I turned 40. The birthday milestone with a Covid crisis predictably meant a lot reflection, contemplation, and circumspection.